Search Engine Optimization SEO Courses in Vashi
Starting package of 3 to 6 lpa with 100 % Job Guarantee in big companies
A Module of Digital Marketing Guaranteed Placement Course
Also for Individual 2 months Training Program
Fees given below
SEO | Search Engine Optimization Course Description
Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.
There are also various other listings that can appear in the Google search results, such as map listings, videos, the knowledge graph and more. SEO can include improving visibility in these result sets as well. Onsite SEO refers to activities on a website to improve organic visibility. This largely means optimising a website and content to improve the accessibility, relevancy and experience for users. Offsite SEO refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust.
The SEO module begins with the fundamentals of search engine optimization and how search engines work. It explains why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build a content plan that attracts and engages the right kind of visitors.
The module also explores how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible Return on Investment (ROI).
As part of your course, you may participate in the SEO Training in Mumbai and prepare for any 3rd party SEO certification exam.
SEO Training in Mumbai Vashi Thane
You will be learning how to use SEO from beginner level to advanced level. Experienced working professionals from different companies teach the students. With our course SEO Training in Mumbai we make sure that students learn the entire SEO Course in a proper practical manner to help them do better during their job. Our SEO Training with guaranteed placement program helps students secure their job after the SEO Training.
All Undergraduates/Graduates from BCA, BE, BSCIT, BCOM, BTECH & Diploma Holders who are interested in Digital Marketing Domain are eligible for this SEO Training.
Check Best UI UX Design Course Training in Navi Mumbai
SEO Course Syllabus
SEO Fundamentals
• Paid and Organic Search
• Key SEO Components
• Search Engine Introduction
• Common Search Query Types
• SERP (Search Engine Results Pages) Components
Aligning SEO and Business Objectives
• SEO Objective Types
• Create and Implement SEO Objectives
Keywords and SEO Content Plan
• Keyword Research Benefits
• Short and Long Tail Keywords
• Conduct Keyword Research
• Convert Keywords into SEO Content
Optimize Organic Search Ranking
• Technical Components for Visibility
• On-page Optimization
• Off-page Optimization
• SEO Audit
Measuring SEO Performance
• Traffic Sources
• SEO Metric Types
• Success Measurement
On-Page Optimization Contents
• What is On-page Optimization
• Keyword Research with Google Keyword Planner
• How to select Domain Name?
• Page Naming {URL Structuring} and Folder Naming
• Image Naming, Image Title and ALT Tags Creation
• What are Meta Tags - Description, Keywords, Author, Country, Robots
• Redirection Tags
• Headings Tags {H1 to H6}
• What is Content Writing?
• SEO Friendly Content Writing {Insert keywords in content}
• Anchor Text, Link Title
• Robots.txt file use and creation
• HTML Sitemap creation
• XML Site Map Creation
• ROR text sitemap
• Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
• Why is Alexa Rank Important?
• Alexa Integration
Off-Page Optimization Contents
• What is Off-page Optimization?
• What are Backlinks?
• Why Backlinks are Important?
• How to Get Backlinks?
• Difference between Do-Follow and No-Follow Backlinks
• What is Google Page Rank?
• How to increase Page Rank?
• Search Engine Submissions
• What is Content Writing?
• Directory Submissions
• Article writing and submissions
• Press Release writing and submissions
• Blog posting and comment writing
• Classifieds posting
• Forum Posting
• Business Listing
• Social Bookmarking
• Social Networking
• RSS Feeds
• Link Exchange (one way, two way and three way)
Search Engine Algorithms (Basics)
• What is Search Engine Algorithms?
• How Algorithms Works?
• Why Search Engine need to update its Algorithm?
• Search Engine Penalties and Recoveries.
• Why Search Engine penalize a website?
Search Engine Algorithms (Advanced)
• What is Google Panda Algorithm?
• What is Google Penguin?
• What is Google EMD Update?
• How to save your site from Google Panda, Penguin and EMD Update?
• How to recover your site from Panda, Penguin and EMD?
Training on SEO Tools
• Webmasters tools
• SEO Quack
• Keyword Planner
• SEM Rush
• Yoast
