Google Adwords & Google Adsense Courses Vashi
Starting package of 3 to 6 lpa with 100 % Job Guarantee in big companies
A Module of Digital Marketing Guaranteed Placement Course
Also for Individual 2 months Training Program
Fees given below
Google Adsense Course Description
Google Adwords Course Description
Paid Search (PPC) using Google Ads - Adwords
Advertisements on Google are called PPC advertisements because you get charged only when a person clicks your advertisement. Advertisers bid on keywords in order to serve an ad which, when clicked upon, leads the searcher to a website landing page.
Ad Rank = Quality Score * Bid
This module begins with the fundamentals of paid search and it’s benefits and demonstrates how to implement and manage Pay-Per Click (PPC) campaigns using Google Ads. Through the Paid Search Module, you will understand the key concepts underpinning bid auctions, how to manage paid advertising budgets, and how to optimize paid search campaigns.It also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics and Google Search Console
Google AdSense is a free, simple way for website publishers (owners) of all sizes to earn money by displaying targeted Google ads on their websites. AdSense also lets you provide Google search to your site users, while earning money by displaying Google ads on the search results pages.Difference between adwords & adsense
The Google AdWords program enables
you to create advertisements which will
appear on relevant Google search results
pages and our network of partner sites
The Google AdSense program differs in
that it delivers Google AdWords ads to
individuals' websites. Google then pays
web publishers for the ads displayed on
their site based on user clicks on ads or on
ad impressions, depending on the type of
ad.
As part of your course, you may participate in the Google Ads Certification Course and prepare for Google AdWords certification.
Google Adwords Training in Mumbai Navi Mumbai Vashi Nerul Thane
Google Adsense Training in Mumbai Navi Mumbai Vashi Nerul Thane
You will be learning how to use Google Adwords & Google Adsense from beginner level to advanced level. Experienced working professionals from different companies teach the students. With our course Google Adwords Training in Mumbai & Google Adsense Training in Mumbai we make sure that students learn the entire Google Adwords Course & Google Adsense Course in a proper practical manner to help them do better during their job. Our Google Adwords Training with guaranteed placement program & Google Adsense Training with guaranteed placement program helps students secure their job after the Google Adwords Training & Google Adsense Training.
All Undergraduates/Graduates from BCA, BE, BSCIT, BCOM, BTECH & Diploma Holders who are interested in Digital Marketing Domain are eligible for this Google Adwords Training & Google Adsense Training.
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Google Adwords Course Syllabus & Google Adsense Course Syllabus
Google AdWords Course Modules
• Digital Marketing Intro: Types of Digital Marketing | Role of Google | Bing | Social Media Platform
• B2B vs B2C | Branding vs Conversion | CPC to CPA to CPM Based Accounts
• PPC vs SEO | PPC vs Social Media | Benefits of PPC in Digital Marketing
• Website Analysis | Site Auditing | Competitor Analysis
• Seed Keyword Analysis | Keyword Research & Expansion with Google Keyword Planner Tool
• Keyword Match Type
• Campaign Structuring & Campaign Naming Conventions
• Ad Copy Creation - Text | Banner Ads
• Quality Score
• Account Set-Up & Conversion Tracking Codes
• Campaign Interface Explanation
• PPC Metrics | Q&As Discussion on PPC Metrics
• Search Campaign Creation - Practical
• Ad Extensions
• Display Advertisement | Display vs Search Ads
• Display Advertisement - Part 2
• Remarketing Display Campaigns
• Video Campaign
• Shopping Ads
• Optimization Steps - Part 1 & Part 2
• Reporting - Part 1 & Part 2
• Dynamic Search Ads | App Campaigning
• AdWords Editor
• Google MCC A/c Set-up
• Google AdMob Campaigning
• Taking You Through Bing AdCenter
• Facebook, LinkedIn & Twitter Advertisement
Fundamentals of Paid Search
• Paid vs. Organic Search
• Customer Use of Search Engines
• Paid Search Benefits
• Elements of Paid Search Campaigns
Paid Search Campaign Creation with Google Ads
• Google Ads Manager Account vs. Child Account
• Google Ads Best Practice
• Google Ads Account Elements
• Paid Search and SEO Keyword Research
• Google Ads and Paid Search Campaigns
Search Campaign Management
• Advertising Budget Management
• Google Ads Bidding
• Google Ads Bid Simulator Tool
• Optimize Paid Search Campaigns
• Google Ads Editor
Paid Search Campaign Measurement
• Paid Search KPIs
• Conversion Tracking
• Success Metrics
• Google Analytics Measurement
• Google Analytics and Search Console Reporting
Google Adsense program syllabus
• Introduction to Adsense
• Overview & Working of Adsense
• Research in niche selection and Strategy
Domain & Blog Creation
• Domain name registration
• Server hosts selection
• Blog creation and CMS
• Content Creation
SEO Overview for Adsense
• Overview of SEO (Search Engine Optimization)
• The relationship between Google Adsense and SEO
• Initiating a website with rich, informative and attention-grabbing contents
• Enhance CTR /CPC
• Different types of Ads
• Increasing profitability
• Adsense code installation
• Using Adsense account help
• Improving Adsense rating card
• Google Adsense policy overview
• Introduction to Google Adsense
• Placing video, image and text ads
