Module |
Topics |
1. Introduction to Digital Marketing |
Domain & Hosting
Search Engine and its basics
Google Algorithm
|
2. Website Creation & Optimization |
WordPress Website Creation
Website Analysis
Landing Page Optimization
User Experience (UX) Design
|
3. Search Engine Optimization (SEO) |
On-Page SEO Optimization
Off-Page SEO Optimization
Local SEO Optimization
Google Search Console
SEO Tools
|
4. Analytics & Tracking |
Google Analytics
Google Tag Manager
Social Media Analytics
Marketing Analytics
|
5. Content Marketing |
Graphic Design on Canva
Blogging
Copywriting and Content Writing
|
6. Social Media Marketing |
Social Media Optimization (SMO)
Social Media Automation
Facebook Ads
Instagram Ads
LinkedIn Ads
Video Marketing
Podcast Marketing
|
7. Search Engine Marketing (SEM) |
Google Search Ads
Smart Mode Ad Campaign
Expert Mode Ad Campaign
Remarketing Ad Campaign
|
8. Display & Video Advertising |
Online Display Advertising
Video Ad Campaign
|
9. Email & Mobile Marketing |
Email Marketing
Mobile Marketing
|
10. E-commerce & Drop Shipping |
E-commerce Website
Affiliate Marketing
Store Promotion & Marketing Techniques
|
11. Online Reputation & Influencer Marketing |
Online Reputation Management
Influencer Marketing
|
12. Conversion Rate Optimization (CRO) & CRM Strategies |
Conversion Rate Optimization
Customer Relationship Management (CRM) Strategies
|
13. Digital Marketing Strategy & Growth Hacking |
Marketing Principles
Marketing Mix Decisions
Branding Marketing and PR Communications
Digital Marketing Analytics, Strategy, and ROI Measurement
Growth Hacking
Viral Marketing
|
14. Marketing Automation |
Marketing Automation
Lead Generation for Business
|
15. Reporting, Dashboard Creation, and Competitor Analysis |
Report & Dashboard Creation
Google Data Studio
Competitor Analysis
SEO - Track and analyze competitors
Ads - Track and analyze competitors
Social Media - Track and analyze competitors
Digital Marketing - Track and analyze competitors
|
16. Leads, Sales Analysis, and ROI Calculation |
Leads or Sales Analysis
Track & Monitor Leads
Lead Analysis
ROI Calculation
|
17. ChatGPT and Digital Marketing |
How does ChatGPT influence digital marketing
ChatGPT to Improve SEO Traffic
Using ChatGPT for content creation and marketing
|
18. Freelancing, Agency, and Career Development |
Make Money as a Freelancer
Start Own Digital Marketing Agency
Digital Marketing Interview Questions & Answers
|
19. Media Buying & Planning |
Media Research and Target Audience Analysis
Media Budgeting and Allocation
Media Planning and Scheduling
Media Performance Tracking and Optimization
|
20. Digital Marketing Certifications |
Digital Marketing Courses Overview
Internet Marketing Strategies
Digital Marketing Certifications
|
DIGITAL MARKETING Training course with Placement - Mr XYZ Feb, 2022
Was looking for a career change during the pandemic, I wanted to learn Digital Marketing. Google suggested Awdiz and i took admission on the basis that they have a guaranteed placement program. It was a seamless and professional experience where due to COVID restrictions, we had online lectures that covered the syllabus really well! The assigned trainers helped us over ever concerned doubts. The placement team was helpful in the advisory and the needful help. With their sincere availability and support, I received a full-time job offer at the end of the course. I am happy with my decision to enroll myself with Awdiz. My career had a seamless take-off with the dedicated and professional team and training at AWDIZ.