Google Analytics & Web Analytics Courses in Vashi
Starting package of 3 to 6 lpa with 100 % Job Guarantee in big companies
A Module of Digital Marketing Guaranteed Placement Course
Also for Individual 2 months Training Program
Fees given below
Web Analytics Course Description & Google Analytics Course Description
The Analytics module begins with the fundamentals of web analytics and the associated legal responsibilities and best practices concerning data collection, consent, and privacy that enable a digital marketer to draw actionable conclusions from website or marketing channel data.It demonstrates how to setup and configure Google Analytics and install tracking codes to glean insights about traffic and audience.
In this module, you will also explore setting campaign goals to analyze performance and customer conversion journeys.At the end of the module, you will be able to use Google Analytics reports and features to monitor and analyze digital campaigns
As part of your course, you may participate in the Google Analytics Program and prepare for Google Analytics Individual Qualification exam or GAIQ for short. In order to retain your certification you'll need to resit the exam within 12 months
Web Analytics Training in Mumbai & Google Analytics Training in Mumbai
You will be learning how to use Google Analytics from beginner level to advanced level. Experienced working professionals from different companies teach the students. With our course Web Analytics Training in Mumbai & Google Analytics Training in Mumbai we make sure that students learn the entire Web Analytics Course & Google Analytics Course in a proper practical manner to help them do better during their job. Our Web Analytics Training & Google Analytics Training with guaranteed placement program helps students secure their job after the Web Analytics & Google Analytics Training.
All Undergraduates/Graduates from BCA, BE, BSCIT, BCOM, BTECH & Diploma Holders who are interested in Digital Marketing Domain are eligible for this Web Analytics Training in Mumbai & Google Analytics Training in Mumbai.
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Web Analytics Course Syllabus & Google Analytics Course Syllabus
Web Analytics Fundamentals
• Insight Types for Digital Marketers
• Analytics Tools for Data Collection, Measurement
and Analysis
• Google Analytics Benefits and Limitations
• Analytics Reporting Terminology
• Legal Requirements, Responsibilities and Best
Practice
Creating and Configuring a Google Analytics Account
• Install Google Analytics in 5 minutes
• Enable Demographics & Interest Reports
• Enable Search Console Integration
• Link Adwords Account (if advertising)
• Set up Goal Tracking to Measure Success
• Filter Internal Traffic So You Don't Skew Data
• Add Custom Dashboard So You Can Monitor the Health of Your Business
• Set Up Custom Alerts to Get Notified for Traffic Drops & Spikes
• Leverage Google Analytics Annotations to Label Your Marketing Campaigns
Setting Goals with Google Analytics
• Setup Goals
• Match Website Activity to Goals
• Use Goal Funnels to Analyze Customer Conversion Journey
Monitoring Campaigns with Google Analytics Reports
• Campaign Types
• Audience, Acquisition, Google Ads, Behavior,Events and Conversion Reports
• Analyze Demographics Reports (Age, Gender, Interests & Behaviour)
• Analyze Geo Report (Language & Location)
• Analyze Technology Report (Browser & OS)
• Analyze Mobile Report (Devices)
• Multichannel Funnels Reporting
Analyzing and Recording Google Analytics Data
• Track Traffic Changes in Real-Time
• Custom reporting, Annotations and Custom Segments
• Standardized Data Process
• Analyze Acquisition Overview Report
• Analyze Source/Medium Report
• Analyze Best Days to Post Report
• Use Campaign Tagging to Improve Acquisition Data Accuracy
• Behaviour
• Analyze Landing Pages Report
• Analyze All Pages Report
• Analyse Exit Pages Report
Modules to be covered in the Entire Course
• Intelligent Events / Shortcuts
• Interface Feature
• Date selection and comparison
• Exporting reports
• Auto email setup
• Customizing dashboards
• Emailing reports
• Home Tab / Realtime Data
• Dashboard / Widgets
• Basic Metrics
• Main Sections of Google Analytics reports
• Direct, referring, and search traffic
• Campaigns
• AdWords, Adsense
• Events
• Experiments
• Audience / Overview
• Demographics / Behavior
• Technology / Custom Visitors Flow
• Social
• Content Analysis
• Site content /Speed/Search
• Inpage Analytics
• Pages and Landing Pages
• Event Tracking and AdSense
• Site Search
• Unique visitors
• Geographic and language information
• Technical reports
• Benchmarking
